Navigating Food Marketing in the CSR Generation
Organic, sustainable, natural, green eco-friendly, locavore, omnivore, vegetarian, pescetarian, vegan, freegans (eww!) and raw foodists. These are just some of the many terms that are bandied around when we are talking about food in the post-Inconvenient Truth era. I use Al Gore’s documentary as the benchmark for this discussion not because this is when these terms were first used, nor even when many of them became popular, but you certainly would not have seen them used in the cereal aisle pre-2006. This is the point at which many of these terms first arose, and also the point at which others overnight made the switch from mere descriptive terms to what they are today: marketing tools.
